兩名印度青年創業家推動綠色印刷，BBC 的採訪
點選此連結閱讀全文並且觀看錄影片段，聽到印度與英國口音交替出現：
http://www.bbc.co.uk/news/business-13764622
標題解析
EnNatura's founders tell their story
• 這家公司名叫EnNatura，公司創辦人 (founders，複數) 訴說他們的故事(tell their story)
公司取名，一定要能反應公司的特色，en開頭的字表示 「使～變成某種狀態」，例如：enrich(使富裕,動詞) ，enliven(使有活力的，動詞)。
在此可以想像EnNautra，有使回歸自然的意思(nature與Natura看起來都跟自然有關)
內文解析
█ 環保的議題(environmental issues)越來越受到重視，環保產品(eco-friendly products)的需求也不斷增加，許多企業都起步回應(responding to)這個需求(demand)。
As interest in environmental issues(議題) grows, more and more industries(企業) are responding to an increasing demand for eco-friendly products.
• eco-friendly：形容詞，不破壞環境的
• increasing demand：增長的需求
█ 有一家站在前端領導(at the forefront of these developments)發展的公司叫做 EnNatura。位在Delhi(德里)的新創公司(start-up)生產可以生物分解(bio-degradable)的油墨，該公司宣稱該產品還具有其他好處，比如說清潔印刷機具更容易，更環保。
One company at the forefront of these developments is EnNatura. This Delhi-based start-up(新公司) makes a biodegradable(可以生物分解的) ink that the company claims also has other benefits, such as making the process of cleaning printing machinery both easier and more environmentally-friendly.
• environmentally-friendly：兩個字都是ly結尾，第一個是環境地，是個副詞，第二個字是友善的，形容詞，合起來就是環保的，副詞修飾形容詞的結構，例如 happily surprised, amazingly interesting, physically challenged。
█ 合夥開創人(co-founders)，Sidhartha Bhimania and Krishna Gopal Singh，都是印度科技學院(Indian Institute of Technology-IIT)的學生，這個學院是很有名望的(prestigious)。
The two friends were students at the prestigious Indian Institute of Technology (IIT).
█ Singh先生說：「他從來沒想過要當創業家(entrepreneur)，我原來打算在學術界(the academics)發展。」
"I never thought of being an entrepreneur," says Mr Singh. "I had a plan of getting into the academics."
• entrepreneur：創業家(名詞)尤其指有風險的事業，這個字很難拼，會認會唸就好，法國來的字，entrepreneurial 形容詞。
█ 當他的朋友從美國學成歸國的時候，這位EnNatura的技術總監(CTO, chief technology officer)本來正在讀博士學位(doing a PhD)。
The chief technology officer of EnNatura was doing a PhD when his friend returned from studying in the US.
█ 對 Singh先生來說，創造具有巨大影響力的東西(something which makes an impact)，比出版論文(publishing papers)還要誘人多了，這把我從學術發展的路拉了出來，跟Sidhartha一起創業(started this company with Sidhartha)。
For Mr Singh, the thrill(興奮) of creating something "which makes an impact, rather than just publishing papers" proved too alluring(誘人的). "[It] just pulled me away from the academics and I started this company with Sidhartha," he says.
• impact：巨大影響(名詞)
█ 另一位開創人Bhimania先生說：「我會回來因為我想在印度開公司，做原料方面的(in the area of materials)事業。可說是有創業的衝動(entrepreneurial drive)」
Mr Bhimania says: "I came back because I wanted to develop a company out of India, in the area of materials. The drive was there - more of an entrepreneurial drive."
• drive：在此為衝動，當名詞 (entrepreneurial drive創業的衝動慾望)
█ 不要為了錢創業
'Don't do it for the money'
█ Bhimania先生說：「創業的契機在於能發現產生大規模影響的小小不同之處。」
It's important to spot small differences that can have a massive impact when launching a business, says Mr Bimania.
• spot：覺察，動詞
• massive impact：大規模的衝擊改變
█ Singh警告說，開公司很不容易(is tough)，要非常有耐心(Be very patient)，一向都是比原來預期的要花更多時間和金錢。
Krishna Gopal Singh cautions (發出警語，提醒)that starting up a company is tough. "Be very patient. It always takes more time and more money," he warns.
• caution：提醒，在此當動詞
單字學習
創業維艱，讀印度青年創業故事，順道學學創業有用的英文用語。
創業家：entrepreneur
創業的衝動：entrepreneurial drive
合夥創業人：co-founder (名詞)
公司創辦人：founder (名詞)
環保的：environmentally-friendly，eco-friendly (形容詞)
不容易艱困的：tough(形容詞)
Starting up a company is tough. 開公司不容易。
新開創的公司：a start-up (名詞)
學術界：the academics
興奮：thrill (名詞)
the thrill of creating something 創造某物的興奮
在前端領導：at the forefront
(forefront：名詞，最重要的位置)
技術總監：CTO = Chief Technology Officer
CEO 執行長 = Chief Executive Officer
頗具名望的：prestigious(形容詞)
印度科技學院：IIT – India Institute of Technology
生物可以分解的：bio-degradable (形容詞)
大規模影響：massive impact
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