＊閱讀全文請點擊此連結
http://money.cnn.com/2012/09/28/technology/apple-maps-apology/
＊新聞標題
Apple CEO："We are extremely sorry" for Maps frustration
＊標題解說
‧ Maps：指的是 Apple 最新版行動裝置作業系統 iOS6 所用的
Apple Maps地圖服務應用程式（app）
‧ frustration：挫折（名詞）
＊內文解析
■ 蘋果執行長，提姆·庫克（Tim Cook）週五在一次罕見的公開道歉聲明中，以一封給顧客的公開信表達該公司正視最近顧客廣泛對新的地圖應用程式的不滿投訴。
In a rare public apology, Apple CEO Tim Cook on Friday wrote an open letter to customers that acknowledged widespread complaints about the company's new Maps application.
‧ that 子句說明這封信承認（acknowledged）顧客的不滿（complaints）
‧ apology：道歉聲明（名詞）
a word or statement saying sorry for something that has been done
wrong or that causes a problem
http://oald8.oxfordlearnersdictionaries.com/dictionary/apology
‧ an open letter：一封公開信（名詞）
‧ open：不隱藏，公開讓眾人知道（形容詞）
known to everyone; not kept hidden
an open quarrel
http://oald8.oxfordlearnersdictionaries.com/dictionary/open
‧ acknowledge：確認，承認（動詞）
‧ widespread complaints about X：廣泛對 X 的不滿投訴
‧ complaint：表達不滿的聲明，抱怨（名詞）complaints（複數型）
a statement that somebody makes saying that they are not satisfied
http://oald8.oxfordlearnersdictionaries.com/dictionary/complaint
■ 「在蘋果公司，我們努力製造世界第一流的產品，提供可能最好的體驗給我們的客戶」，庫克寫道。
"At Apple, we strive to make world-class products that deliver the best experience possible to our customers," Cook wrote.
‧ 簡化來看：We strive to make world-class products
（that 子句說明最好的產品是deliver the best experience possible
to our customers 提供客戶可能最好的體驗）
‧ world-class：全世界最好的（形容詞）
as good as the best in the world
a world-class athlete
http://oald8.oxfordlearnersdictionaries.com/dictionary/world-class
■ 「然而上週我們新推出的地圖，我們卻未達這一承諾的標準。
"With the launch of our new Maps last week, we fell short on this commitment.
‧ fall short on X：在 X這件事，沒做到，未達標準（動詞片語）
fell 是過去式
fall short of something
to fail to reach the standard that you expected or need
The hotel fell far short of their expectations.
http://oald8.oxfordlearnersdictionaries.com/dictionary/fall+short#short_2
‧ commitment： 盡力達成目標的承諾
the willingness to work hard and give your energy and time to a job
or an activity
A career as an actor requires one hundred per cent commitment.
http://oald8.oxfordlearnersdictionaries.com/dictionary/commitment
■ 我們感到非常抱歉，造成我們的客戶感到挫敗，我們正在努力改進中。
We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."
‧ 簡化來看：
We are extremely sorry for X and we are doing everything we can to
make Maps better.
X= the frustration this has caused our customers 由於這個（未達標準）
造成顧客使用不便，有挫折（this has caused our customers frustration –
原句把 frustration 放到前面去了）
■ 在此同時，這執行長的驚人之舉：他建議不用蘋果應用程式，可用的替代選擇，包括微軟（MSFT，財富500強） Bing，美國在線公司（AOL）Mapquest服務，諾基亞（NOK），Waze的 – 還有，甚至谷歌。
In the meantime, the CEO made a surprising move： He recommended alternatives to Apple's app, including Microsoft (MSFT, Fortune 500) Bing, AOL's (AOL) MapQuest, Nokia (NOK), Waze -- and yes, even Google.
‧ move：行動（名詞）
an action
The police are watching his every move.
He was waiting for her to make the first move. [=to act first]
http://www.learnersdictionary.com/search/move
‧ make a move：做出行動（動詞片語）make a surprising move 驚人之舉
‧ alternative：替代方案（名詞）alternatives （複數型）
something that can be chosen instead of something else： a choice or option
The menu offered several vegetarian alternatives
http://www.learnersdictionary.com/search/alternative
CNN 的另一則報導把庫克的公開信，全文刊載，標題是「我們未達標準」
Apple CEO Tim Cook's letter: "We fell short"
http://money.cnn.com/2012/09/28/technology/apple-ceo-letter-maps/index.html?iid=EL
■ 蘋果在週五發佈了罕見的道歉聲明以因應客戶針對其最新推出又充滿錯誤的蘋果地圖應用程式的投訴，該程式在蘋果公司最近的更新版iOS 6中取代了谷歌地圖。
Apple issued a rare apology on Friday in response to customer complaints over its new and buggy Apple Maps app, which replaced Google Maps in Apple's recent iOS 6 update.
‧ 簡化來看：
Apple issued X in response to Y over Z, which 子句說明
這個出狀況的 app是取代了 Google Maps.
X= a rare apology 罕見的道歉聲明
Y= customer complaints 顧客不滿的投訴
Z= its new and buggy Apple Maps app 新的又充滿錯誤的Apple 地圖應用程式
‧ issue：發佈（動詞）
‧ in response to X：因應 X 事件（片語）
‧ over：由於（介係詞）
‧ buggy：指電腦系統或程式有諸多錯誤的（形容詞）主要為美國英語用法
chiefly US, of a computer program, system, etc.：having many problems or
errors that prevent proper operation：having many bugs
buggy software ▪ a buggy system
http://www.learnersdictionary.com/search/buggy
■ 以下是蘋果CEO提姆·庫克（Tim Cook）的信件文本。
Below is the text of Apple CEO Tim Cook's letter.
‧ text： 原文文本（名詞）
the original words of a piece of writing or a speech
A good critic will refer back to the text often. ▪
You can find the full text of his speech on his Web site. ▪
the text of the Constitution
http://www.learnersdictionary.com/search/text
‧ 這封信一開始就是：To our customers, 給我們的顧客，
注意與顧客拉近關係的用法，招呼用逗號 To our customers,
The standard way to open a social business letter is with Dear, the
person's name (with or without a title), and a comma, like this：
Dear Nigel, Dear Dr. Tarabi, Dear Reverend Jans,
http://www.businesswritingblog.com/business_writing/2006/01/greetings_and_s.html
‧ 最後結尾署名
Tim Cook
Apple's CEO
這封道歉信，中英全文，在此可以讀到！
http://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=320&f_SUB_ID=2943&f_ART_ID=415409
＊字彙整理
Apple負責任的態度，正視顧客的反應，即時道歉，在這則報導中，我們學到道歉公開信中常用到的術語：
‧ 罕見的道歉聲明：a rare apology（名詞）
‧ 一封公開信：an open letter（名詞）
‧ 回應：in respone to（片語）
‧ 全世界最好的：world-class（形容詞）
world-class products 世界最好的產品
‧ 發佈：issue（動詞）
‧ 確認，承認：acknowledge（動詞）
‧ 表達不滿的聲明，抱怨：complaint（名詞）complaints（複數型）
‧ 廣泛對 X 的不滿投訴：widespread complaints about X
‧ 顧客不滿投訴：customer complaints
‧ 未達X 的標準，令人失望：fall short on X, fall short of X（動詞片語）
‧ 承諾盡全力：commitment（名詞）
‧ 原文文本：text（名詞）
‧ 指電腦系統或程式有諸多錯誤的：buggy（形容詞）主要為美語用法
‧ 替代方案：alternative（名詞）alternatives（複數型）
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